The Facebook platform offers a uniique platform to identify and reach your target audience. While, Facebook applications enable a unique interaction to help efficiently to promote a: Service, Product or simply an Idea or a Message.

Facebook applications can create new opportunities

• Viral marketing, by utilising Facebook's social features like Inviting friends can help your message rapidly
• Incentivise users through a reward system encouraging users to use your App
• Monetize your Apps, charge third parties to publish advertisements on your application



Examples of Facebook applications

• Quiz and surveys, Simple and effective way of interaction and to gather information.
• Flash games, Very popular among facebook users, Also good to monetize your App.
• Utility, Useful and lightweight, examples include: Mortgage calculators, Event reminder, Diet plans..
• Integrate with existing website, Utilise existing database to offer purpose specific features.