EVUCAN Web Solutions

With your brand new, professional looking website up and ready for the masses, using link exchanges can be a powerful way to drive high quality traffic to your website and provide useful content for your readers. Unfortunately, having a newly built website creates a number of hurdles you must cross before reciprocal linking becomes an easier process. Learn to spot these roadblocks up front and you will break through the PR 0 barriers.

Why do I have a PR of 0?

Google Page Rank (PR) is given to websites approximately once

every quarter to determine their level of importance on a scale

of 1-10. Many factors determine PR, most of which Google keeps

very secret. It is during this time when Google has yet to rank

your website that you will show a PR of 0 in the Foxfire Google

toolbar.

Why Does a PR of 0 Matter?

One aspect of backlinking to websites that greatly affects your

PR is the quality of the pages you are linked to. For instance:

linking your car parts website to ten dog grooming websites

will not give your PR much of a boost due to lack of relevance,

but if you link to several websites that are also automobile

related, it will send your PR in the right direction.

Many webmasters look at the requesting website's PR before they

will complete a link exchange fearing that a low PR will bring

their website page rank down. Though this is not really the

case, it is a hurdle you must cross.

What to do about it?

Unfortunately, the PR of 0 will not change until Google updates

their page ranks, but you can push through the next few months

by doing the following:

1. Run the numbers. There are several tools available to help

lessen the burden of manually searching for link partners. I

suggest using one of these to help find a large pool to start

from. Set a goal to send a determined number of link requests

each day. I generally look for 50 matches, sort quickly by web

title for relevance and apply to the link exchange forms that

match my content. Even if you only get one response a day, you

are still building quality reciprocal links.

Note: If you see they have a PR restriction, honor it and put

them in a category for the future.

2. Build relationships. If you know a Webmaster with a site

relevant to yours, send a personal note requesting a link

exchange. Many website owners are willing to help out if they

know the quality of the site.

3. Build one-way links by sending out articles, posting in

newsgroups or by building a profile on high traffic sites such

as MySpace. Commenting in newsgroups or on high traffic sites

and adding a comment about your website in your signature file

(making sure the link is active) gives you backlinks to your

website from those pages.

Having an initial PR of 0 is a reality all new webmasters must

face, but if you forge ahead, building a high quality link

exchange network, you will be pleasantly surprised when Google

makes it's page rank updates. Don't be discouraged and don't

give up. Soon you will be in a position to easily gain

reciprocal links to other websites with content your readers

will value. This will give you both a steady stream of targeted

traffic from your partner sites, and a high quality, content

rich website as well.

About The Author: Tracy Weber the successful owner of the

eProZone Internet Article Directory http://eprozone.com , has

written unbiased reviews of link exchange tools to make the

process run more smoothly.

http://www.eprozone.com/Article/Link-Exchange-Product-Reviews-/20