About us

Specialising in User research and UX strategy.

One size does not fit all, our work begins by finding out more about you.

Empathy from experience

Deeper insights are guided by wisdom found through experience..  

With over 20 years of  experience in Information technology and 5 years of UX.  Having worked in both Corporate and Small businesses and working in a range of roles from Design, Customer support, Management and Development.  I enjoy being able to consider more than multiple perspectives when investigating solutions.

Our core vaues


We put ourselves in the shoes of our clients before we put ourselves in the shoes of their  users.


Creating a positive experience is our guiding principle when we are working to serve your  users.

Big picture

We want to be a part of your goal.  While we work with you, we aim to harmonise with your objectives.


We love to discover elegant solutions, a part of this process is to engage the relevant perspectives stakeholders, marketing, developers, designers.

User oriented

We believe that listening and appropriately responding to user needs leads to positive and rewarding results for your organisation.

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Contact us

We'd like to find out more